Apart from analytics indicators, you have to analyze the list of startup documents. We have formed a consolidated list of required documents so that it would be easier for you to make sure that the project is reliable.
Some documents on the list can be combined into one, but one way or another, the project must provide information contained in them to investors / funds::
What should every startup have?
Investment Agreement / SAFT
Documents that are also key documents but often provided on request
Business / Marketing / Operation Plan
Financials
- financial model, balance sheet, taxes and other financial documents
Product / Service Presentation
Media Kit
- interviews, articles, mentions
Supporting package of documents
Supporting package of documents
Required for promotion and development of the project
Confidentiality Agreement (NDA)
Finders (Agent) Agreement
Do’s and Don’ts - what you can / can’t say
Sales Feedback - project vulnerabilities identified during sales (objections, uncertainties, fears of the target audience)